Meet Krystyne Taylor-Smith
Founder of GetSeenOnline.ca | SEO Consultant, Website Designer & Local Visibility Specialist in Niagara
If you've landed on this page, you're probably wondering who you'd actually be working with.
Greetings! I'm Krystyne, founder of GetSeenOnline.ca.
I'm an SEO consultant, website designer, Google Business Profile specialist, and digital marketing strategist based in Niagara. But more importantly, I'm someone who genuinely enjoys helping business owners untangle the often confusing world of online marketing.
My favourite thing to hear from a client?
"Oh... that actually makes sense now."
Because that's really what I do. I take the complicated stuff—SEO, Google rankings, websites, online visibility—and make it understandable.
My Journey (so far)
Taylor-Smith Design → Tea Business → Agency (10 Years) → Taylor-Smith Design → GetSeenOnline.ca
My career began designing REALTOR® and lifestyle magazines, where I learned that good marketing has never been about flashy graphics—it's about understanding people and telling the right story.
When the internet started changing how businesses reached customers, I wanted to learn everything I could. I launched my own Canadian loose leaf tea company, and that little business became my crash course in websites, eCommerce, SEO, social media, email marketing, online sales, customer service, and digital strategy.
That experience led me to spend the next ten years with a Niagara web and marketing agency while continuing to operate Taylor-Smith Design as a side business with my employer's encouragement.
In 2017, I returned to my business full-time. As my clients' needs evolved, so did my focus. More and more business owners weren't asking for websites—they were asking why they weren't being found online.
In 2021, Taylor-Smith Design evolved into GetSeenOnline.ca, reflecting what I love doing most: helping businesses become more visible online.
What I Believe
I don't believe every business needs a huge marketing budget.
I do believe every business deserves honest advice, clear explanations, and a strategy that fits their goals—not someone else's sales target.
When we work together, you can expect:
- Honest recommendations—even if they don't make me the most money.
- Practical solutions instead of marketing jargon.
- A long-term partner who genuinely wants your business to succeed.
- Someone who enjoys solving the digital puzzles that keep business owners awake at night.
If you've ever heard yourself say, "I don't even know where to start," you're exactly the kind of client I enjoy helping.
Community Matters
This business has always been about more than just business.
For five years I donated my time to help fundraising initiatives supporting adult literacy programs. I oversaw the website and was instrumental in taking the entire event online during COVID. Today I'm proud to support cancer and animal rescue fundraising whenever I can.
I've also volunteered my time producing both local and provincial newsletters for a historical re-enactment organization, combining writing, design, and publishing into a labour of love.
As an active member of BNI Champagne (and as a new Ambassador for BNI Niagara) I also enjoy helping local businesses grow through relationships, education, and referrals. Some of my favourite opportunities come from connecting good people with other good people.
Experience & Recognition
Today, I lead a carefully selected team of trusted professionals, allowing GetSeenOnline.ca to offer a wide range of digital marketing services while maintaining the personal attention of a boutique business.
I'm committed to continuous learning because our industry never stands still. I regularly invest in professional development covering SEO, WordPress, Google Business Profile optimization, AI, accessibility, and digital marketing best practices.
Along the way, GetSeenOnline.ca has been honoured to receive multiple awards recognizing both our work and the relationships we've built with clients.
Meet the "Executive Team"
They're not much help with SEO...but they're excellent at keeping office morale up!
Gracelynn – Director of Human Resources
Chief supervisor of cuddle breaks and employee wellness.
Buddy – Chief Happiness Officer
Responsible for office morale and reminding me to smile.
Mynx – Director of Quality Assurance
Inspects keyboards, paperwork, and deliveries with remarkable dedication.
Dexter – Head of Security & Chaos Management
Monitors birds, patrols windows, and believes every video meeting needs his participation.
A Few Things You Should Know
(Wow! You made it all the way down here! I am impressed. Thank you.)
Outside of work, you'll usually find me reading the latest Kelley Armstrong novel, binge-watching something on Netflix or Prime with my husband Paul, or brainstorming my next creative idea.
I also have a slightly warped sense of humour - and, sometimes - I cuss.
(Hopefully, you won't hear much of the cussing. I usually reserve that for algorithms.)
If we work together for long enough, there's a good chance you'll hear me compare websites to cars, domain names to license plates and hosting to parking spots. Somehow those analogies usually make complicated marketing concepts easier to understand.
I Love Solving Puzzles
Some people love crossword puzzles. Some people restore classic cars. Some quilt.
Me?
- I like figuring out why Google suddenly stopped loving a website.
- Or recovering a website everyone thought was gone forever.
- Or untangling years of digital clutter to discover the real problem hiding underneath.
There's something incredibly satisfying about taking a problem that feels impossible and turning it into a solution that simply makes sense.
Maybe that's why I love SEO so much.
Every business has a different puzzle to solve.
I take my clients' businesses seriously. I just believe working together should be enjoyable, approachable, and maybe even include a few laughs along the way.